Missing from Google Maps?
Customers are searching for your services nearby, but your competitors are appearing first.
Office Shed × Bubblegum Marketing Australia
Office Shed is one of Australia's leading trade-specialist call answering, virtual administration, software and consulting services.
Bubblegum Marketing Australia is the preferred Local Trades Marketing Services & Web Design Provider for Office Shed Clients.
The Tradies Magnetic Marketing
More Local Enquiries. More Booked Jobs. More Repeat Business.
You're great at your trade. But being the best plumber, electrician, pest controller, roofer or local service provider doesn't mean much if potential customers can't find you.
That's where we come in.
Bubblegum Marketing helps Australian trade businesses get found on Google, attract new customers, build professional websites, strengthen their reputation and generate more repeat business.
And because we're Office Shed's preferred marketing partner, we can help connect your marketing and lead generation with the business systems and administration processes you already use.
Your growth system
Connected- 01
Google Search
“emergency plumber near me”
- 02
Customer Enquiry
Quote request received
- 03
Website / Phone
Click-to-call or form
04Office Shed Workflow
Answered, logged, routed
- 05
Booked Job
On the schedule
- 06
Review / Referral
Post-job follow-up
- Built for Australian Tradies
- Google Search & Maps
- Local SEO + AI SEO
- Professional Website Design
- CRM & Marketing Automation
- Preferred Office Shed Partner
The problem
Great at Your Trade. Invisible to Your Next Customer?
Most Australian tradies are excellent at what they do.
But getting a steady flow of new customers, managing marketing and staying visible online can be a completely different challenge.
Meanwhile, competitors are showing up on Google Maps, running Google Ads, collecting reviews and staying in touch with their customers.
Relying on Word of Mouth?
Referrals are great, but they're not always predictable.
Google Ads Not Delivering?
You're paying for clicks but aren't sure how many turn into genuine enquiries and booked jobs.
Not Enough Google Reviews?
Customers compare local businesses before making contact. Your online reputation matters.
Too Busy for Social Media?
You're doing great work every day, but potential customers rarely see it.
No Follow-Up After the Job?
Completed jobs should create opportunities for reviews, referrals and repeat business.
Your marketing should work as hard as you do.
The partnership
Two Specialist Teams. One Connected Business Growth Solution.
Running a successful trade business takes more than doing great work.
You need a reliable way to attract customers, manage enquiries, organise jobs, communicate with clients and generate repeat business.
That's where Office Shed and Bubblegum Marketing complement each other.
Office Shed
The Team Behind Your Operations
- Trade-specialist call answering
- Virtual administration
- Business software support
- Job administration and coordination
- Business consulting
- Operational systems and processes
Bubblegum Marketing
The Team Behind Your Marketing & Growth
- Google Business Profile management
- Google Maps ranking optimisation
- Local SEO and AI search optimisation
- Google Ads management
- Social media marketing
- Website design and development
- Email and SMS marketing
- Google review automation
- Refer-a-friend automation
- CRM and lead generation integrations
Office Shed helps you manage your business.
Bubblegum Marketing helps you grow it.
Our marketing system
One Marketing System. Multiple Ways to Grow.
We've brought together the marketing services that matter most to local trade businesses into two streamlined monthly packages.
No confusing agency menus. No unnecessary complexity.
Just the right combination of visibility, customer acquisition, reputation building and customer retention.
Stage 01
Get Found
Google Business Profile, Google Maps, local SEO and AI search visibility.
Stage 02
Get Enquiries
Google Ads campaigns targeting customers actively searching for your services.
Stage 03
Build Trust
Social media, branded content, short-form videos and genuine Google reviews.
Stage 04
Generate Repeat Business
Email broadcasts, SMS campaigns, referral automation and post-job follow-up.
Marketing services
Everything a Local Trade Business Needs to Grow.
01
Google Business Profile Management
Help customers discover your business when searching for local trade services.
- Google Business Profile optimisation
- Correct business categories
- Service and location optimisation
- Business description updates
- Ongoing profile management
- Local visibility improvements
02
Google Maps Ranking Optimisation
Improve visibility for relevant searches in the areas your business services.
- Local competitor research
- Keyword targeting
- Google Maps ranking monitoring
- Local listing optimisation
- Ongoing improvements
03
Local SEO + AI SEO
Improve your website's discoverability through traditional search engines and AI-powered search experiences.
- Local SEO strategy
- Service-based keyword targeting
- On-page SEO
- Metadata optimisation
- Internal linking recommendations
- AI search discoverability improvements
- Technical SEO recommendations
04
Google Ads Management
Generate enquiries from customers actively looking for your services.
- Google Search Ads management
- Local geographic targeting
- Keyword research
- Campaign optimisation
- Ad copywriting
- Conversion tracking
- Performance reporting
Advertising spend is additional.
05
Social Media Management
Build awareness and trust with local customers.
- Facebook and Instagram management
- Branded static graphics
- Short-form video editing
- Before-and-after project showcases
- Customer education content
- Copywriting and scheduling
06
Weekly Email + Monthly SMS Marketing
Stay top of mind with your existing customers.
- Four email broadcasts per month
- One SMS broadcast per month
- Seasonal service promotions
- Customer education
- Repeat business campaigns
All campaigns use appropriately permissioned customer data and comply with Australian marketing and privacy requirements.
07
Automated Refer-a-Friend Marketing
Turn completed jobs into new referral opportunities.
- Post-job referral sequences
- Email and SMS referral invitations
- Automated follow-up
- Referral response tracking
08
Automated Google Review Requests
Encourage genuine customer feedback after completed jobs.
- Post-job review request automation
- Email and SMS review invitations
- Direct Google review links
- Appropriate follow-up reminders
- Review growth monitoring
We follow Google's review policies — no incentives for reviews and no selective soliciting of positive reviews.
Monthly packages
Straightforward Marketing Packages. Built for Tradies.
Two practical marketing packages designed to help Australian trade businesses attract customers and grow.
Package one
Local Growth
$1,500/ month + GST
Get Found. Get Enquiries. Grow Locally.
Ideal for trade businesses wanting stronger Google visibility and more local customer enquiries.
- Google Business Profile management
- Google Business Profile optimisation
- Ongoing Google Maps ranking optimisation
- Local SEO management
- AI SEO optimisation
- Google Search Ads management
Includes management of up to A$5,000/month in Google Ads spend.
Additional advertising management fees apply above A$5,000/month.
- Local keyword research
- Competitor analysis
- Conversion tracking
- Monthly marketing performance reporting
Package two
Local Growth Complete
$2,500/ month + GST
Attract Customers. Build Trust. Generate Repeat Business.
Ideal for trade businesses wanting a complete customer acquisition, reputation and retention marketing system.
Everything in Local Growth, PLUS:
- Facebook and Instagram management
- Eight social media posts per month
- Up to four short-form edited videos per month using suitable client-supplied footage
- Professional branded graphics
- Social media copywriting and scheduling
- Four email marketing broadcasts per month
- One SMS marketing broadcast per month
- Automated post-job refer-a-friend sequence
- Automated Google review requests
- Email and SMS follow-up automation
Pricing notes
- All prices are in AUD and exclude GST.
- Google Ads media spend is additional and paid directly to Google.
- SMS sending fees, email platform subscriptions and other third-party software costs are additional where applicable.
- Video editing uses suitable client-supplied footage. On-location filming is not included.
- Significant website development, complex CRM integrations and custom automation development are separately quoted.
Google Ads Management Allowance
Both marketing packages include Google Ads management for advertising budgets of up to A$5,000 per month.
For actual monthly advertising spend above A$5,000, an additional management fee of 10% applies to the advertising spend exceeding that threshold. This fee is separate from the standard monthly package fee.
All management fees exclude GST. Advertising media spend is separate and paid directly to Google.
Compare the packages
| Service | Local Growth | Local Growth Complete |
|---|---|---|
| Google Business Profile Management | ||
| Google Maps Optimisation | ||
| Local SEO | ||
| AI SEO | ||
| Google Ads Management (up to A$5,000/month ad spend) | ||
| Local Keyword Research | ||
| Competitor Analysis | ||
| Conversion Tracking | ||
| Monthly Reporting | ||
| Facebook & Instagram Management | ||
| 8 Social Posts Monthly | ||
| Up to 4 Short-Form Videos Monthly | ||
| 4 Email Broadcasts Monthly | ||
| 1 SMS Broadcast Monthly | ||
| Automated Referral Marketing | ||
| Automated Google Review Requests | ||
| Monthly Price | $1,500 + GST | $2,500 + GST |
One-time website design & development projects
Your Website Should Generate Enquiries. Not Just Look Good.
High-Converting Websites Built for Australian Tradies & Local Service Businesses.
Your website is often the first impression a potential customer has of your business.
Whether you're a plumber, electrician, pest controller, roofer, cleaner or local service provider, your website needs to do more than simply look professional. It needs to help customers find you, trust you, contact you and request quotes.
At Bubblegum Marketing, we combine strategic consultation, professional copywriting, best-in-class design, website development and marketing automation into one complete website solution.
And because we're Office Shed's preferred marketing partner, we can design your website and lead generation systems to complement your existing Office Shed-supported business operations.
yourtradebusiness.com.au
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Tap to callGet a free quoteThe package
The Tradies Website & Lead Generation Package
Strategy. Copywriting. Design. Development. Automation.
A complete, professionally managed website project built using our proven website design frameworks.
Investment
One-Time Project — Custom Quotation
- 01
Initial Strategic Consultation via Zoom
A detailed strategy session to understand your business, ideal customers, services, locations, competition and growth goals.
- 02
Website Strategy & Conversion Planning
We plan the website structure, messaging, customer journey, conversion opportunities and calls to action.
- 03
Professional Front-End Copywriting
Persuasive, conversion-focused website copy for your homepage and agreed supporting pages.
- 04
Best-in-Class Website Design
Modern, professional, responsive website design that builds trust and showcases your business.
- 05
Professional Website Development
Development using WordPress or Shopify, depending on your business requirements.
- 06
Long-Form Conversion-Focused Homepage
A strategically designed homepage that explains your services, communicates your value, builds trust and encourages enquiries.
- 07
Up to Seven Additional Website Pages
One long-form homepage and up to seven additional main navigation pages — typically About Us, Our Services, Service Areas, Our Work / Projects, Customer Reviews, FAQs and Contact / Request a Quote. Final page structure tailored to each business.
- 08
Local SEO Foundations
Initial on-page SEO setup, metadata, heading structure, local keyword targeting and internal linking.
- 09
Mobile-First Design
Designed for customers searching on their phones, with prominent click-to-call buttons and quote request forms.
- 10
CRM Integration
Connect website enquiries to suitable platforms such as Keap, ActiveCampaign, Klaviyo, HubSpot and other compatible CRM systems. Subject to compatibility and agreed project scope.
- 11
Backend Marketing Automation
Initial lead capture workflows, enquiry notifications and agreed follow-up automation. Complex or custom workflows may require additional quotation.
- 12
Web Hosting Setup
Assistance with domain connection, hosting configuration, SSL and launch. Ongoing hosting subscription fees are separate unless specifically included.
- 13
High-Converting Lead Generation Forms
Forms that capture customer contact details, service requirements, job location and other relevant information.
- 14
Analytics & Conversion Tracking
Initial setup or integration of Google Analytics 4, Google Tag Manager, Google Search Console and website enquiry tracking.
- 15
Fast, Reliable Website Performance
Optimised imagery, mobile responsiveness and performance-focused website development.
- 16
Testing & Website Launch
Form testing, mobile testing, cross-browser checks and launch quality assurance.
Websites for tradies
Built for the Way Tradies Actually Win Customers.
Click-to-Call Buttons
Make it easy for mobile visitors to contact your business immediately.
Request a Quote Forms
Capture the customer's details, job requirements and location.
Dedicated Service Pages
Explain your individual services clearly and help customers find what they need.
Local Service Area Targeting
Build search-friendly content around the suburbs, towns and regions your business genuinely services.
Customer Reviews & Project Galleries
Showcase genuine customer feedback, completed jobs, qualifications and real business imagery.
CRM & Enquiry Tracking
Connect website enquiries with compatible lead management and business administration systems.
Office Shed integration
Marketing That Works Alongside Your Office Shed Solutions.
A great marketing system shouldn't stop when someone submits an enquiry.
It should complement the way your business handles calls, customer communication, quotes, bookings and completed jobs.
As Office Shed's preferred marketing partner, Bubblegum Marketing can help plan websites, enquiry forms and marketing automation around your existing business systems.
Step 1
Attract
Customers discover your business through Google, Maps, SEO, paid advertising or social media.
Step 2
Enquire
Customers call your business or submit a website quote request.
Step 3
Manage
Enquiries are routed into agreed workflows, compatible CRM platforms or Office Shed-supported administration processes.
Step 4
Convert
Your team and operational systems manage follow-ups, quotes and bookings.
Step 5
Follow Up
After a completed job, suitable marketing automations can request reviews, encourage referrals and promote repeat business.
Integration capabilities
- Website enquiry forms
- CRM integrations
- Lead notifications
- Enquiry routing
- Quote request information capture
- Lead follow-up automation
- Post-job review requests
- Referral campaigns
- Repeat customer email marketing
- SMS customer communications
Integration options depend on the software, permissions and processes used by each business. Custom integrations may require additional scoping and fees.
Who you'll work with
Serious Marketing Experience. Practical Solutions for Australian Businesses.
- Years in Marketing & Business Growth
- 30+
- Years in Marketing & Business Growth
- in Client Sales
- $450M+
- in Client Sales
- Projects
- 680+
- Projects
We've taken decades of marketing experience and packaged the services that matter most to Australian trade businesses into practical, streamlined marketing solutions.
From Google visibility and paid advertising to high-converting websites and customer follow-up automation, our focus is helping businesses build sustainable growth.
No unnecessary complexity. No confusing marketing jargon. Just experienced marketing support built around your business.
FAQs
Frequently Asked Questions
Get started
Let's Find Out How Much More Business Your Marketing Could Be Generating.
Request your free marketing growth review or website project quotation.
Tell us a little about your business and we'll be in touch to discuss the best way to improve your online visibility, customer acquisition and lead generation.